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Here are some of the many articles written about Platinum Pools throughout the years.

UPCLOSE Magazine

     'Platinum Pools are idiot proof'
     'Now and Then... Platinum Pools'
     'No longer Jed Clampett's Cement Pond!'

Houston's Best Magazine

     'Pooling Your Resources'
 

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from: UPCLOSE Magazine
Platinum Pools are Idiot Proof
by: Buffy Billis

Don’t get Scott Waldo wrong. He’s not calling his clients idiots! He just wants folks to know that delivering the best quality, with the easiest maintenance for your pool are not options at Platinum Pools… It’s just the way it is. Scott knows you want your pool to mean years of relaxation and fun, not just another chore! And all this fun and peace of mind comes at a not so platinum price!

Born and raised in this area, Scott has worked every phase of the pool business for twenty years, beginning with construction crews, working up to sales and management. In fact he spent a year and a half as vice president of a pool company in Nigeria! “Managing several large companies in Houston only served to teach me that there had to be a better way to do it,” Scott tell us, “a way for the customer to come first!”

Scott was right! And customers love coming first, because in the 3 short years since Scott founded Platinum Pools they’ve shot to one of the largest pool building in Texas. “The main reason is, Platinum Pools can prove the difference between our product and the competition!” says Scott.

Confidence in Platinum Pools begins with a client’s initial exposure to the company. During a free consultation a representative goes through the process step by step, detailing every phase of construction, details that prove the difference. Call anyone from a list of over 280 references (40% of Platinum’s business comes from referrals) and check with the Better Business Bureau, Platinum is a silver member! Also, Platinum employees have over 170 years of combined experience in pool construction.

Once you’ve chosen Platinum the only thing controlling your fantasies if your pocketbook. Platinum also helps there with financing that averages $10 per thousand, per month. “Whatever you can imagine, Platinum Pools can build!” Scott promises. “Remember, designs can look alike and not be built the same. Any company can offer an exotic backyard paradise, but with Platinum Pools you’ll still be enjoying it many years from now.”

His peers elected Scott a past president of the National Spa and Pool Institute, an organization that sets standards for the pool industry. That says a lot about the man who stands behind your Platinum Pool. Visit www.platinumpools.com for more information about the company or call one of our locations.
 

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from: UPCLOSE Magazine
Now and Then... Platinum Pools
by: Janet Gonser

A daredevil 5-year-old, a curious 3-year-old, a babe-in-arms and a desire to create a back yard paradise with the focus on a family pool…. It’s a situation Platinum Pool designers are met with more often than not. “We want a water slide for the kids, steps so they can climb out easily and please don’t make it too deep.” Those “now” requirements are what young parents dwell on, but what about “then”? After all, it is a Platinum Pool representative with whom they’re meeting, guaranteeing they will be enjoying that pool for many seasons to come!

The obvious “then” would arrive with the teenage years, when kids want to dive and cavort and need a deep area for their brand of play. But “then” could come much sooner, especially if a family member happens to be a small pet or an elderly person. Tragedies happen when a beloved pet tried to drink out of the pool, tumbles in and isn’t able to get out. A shallow shelf designed in at one or both ends prevents that heartache. And what if Granny came to visit and couldn’t enjoy a refreshing swim because there was no handrail to assist her entrance and egress from the pool?

“Then” might occur when mom overdoes it at the gym and wishes they’d included the therapeutic jets of a spa or decades later when arthritis is sneaking up on dad and he longs for a soak in that spa. “The point is,” explains designer, Ward Miller, “Clients should not lose sight of the fact that, as a family matures, its needs change. We help them look at the whole picture.” “We create a complete backyard plan for now and the future,” adds Scott Waldo, founder of Platinum Pools.

Scott and his crews can build features into their pools with confidence, knowing Platinum quality is also built in, a promise that the pool will still be providing carefree pleasure many years from now. And the pool will never become a chore, because the easiest maintenance is also built in.

Twenty years of experience, working every phase of the pool business from construction crew to sale and management was an enlightening experience for Scott Waldo. “Managing several large companies in Houston only served to teach me that there had to be a batter way to do it,” says Scott, “a way for the customer to come first!” Customers apparently enjoy coming first. In the four years Platinum Pools has been on the landscape it has rocketed to #2 in the Houston market and now has two stores in the Dallas metroplex. We’ve featured several enthusiastic endorsements in the previous articles about Platinum Pools. Here are a few more that were emailed to Scott recently:

“A lady asked my neighbor about her pool, but she couldn’t recommend her pool company. So she called me, because I was so happy with Platinum. I gave this lady your business card and she did go with your company. Good news travels fast!”
–The Stam Family

“The sales representative was very knowledgeable and friendly. He was honest with us and never pushy. We had several bids before talking to him, but as soon as he left, my husband and I knew that we had found our ‘man’!”
–The Aguillon Family

“The superintendent who oversees all the contractors does an excellent job! He always returned my calls very quickly and was very professional in making sure my questions were answered and things were done in an orderly fashion.”
–The Callahan Family

“I was amazed at how fast the construction of the pool went after the hole was dug. When I finally win the lottery and build my dream house, you can be sure that it will have a Platinum Pool in the backyard!”
–The Marchisio Family

Scott likes to tell the story of a client who, when checking the references of another company, had people telling her they wished they had gone with Platinum Pools! It’s just what happens when a company tries harder and can prove the difference between their product and the competitor’s. “If you compare apples to apples we come out ahead every time!” promises Scott. “We can beat any other pool on price, quality and reputation!”

Based on that reputation and Scott’s past presidency of the National Spa and Pool Institute, Scott’s a resident expert on KSEV, AM 700’s Backyard Bay Program. Tune in Saturday afternoons at 3:00 and call in for great pool advice, whether you’re considering building or trouble shooting a pool-related problem. Call Platinum Pools at 281-870-1600 or visit them on the web at www.platinumpools.com.

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from: UPCLOSE Magazine
No longer Jed Clampett's Cement Pond!
by: Buffy Billis

You remember Jed. Well, maybe you don’t if your still wet behind the ears. He was a “Beverly Hillbilly”, amazed to find a cement pond behind his new mansion when he struck it rich. Pools were far from the norm back then. The rectangular body of sparkling water was the epitome of glamour…. IF you could balance the chemicals properly and keep up with the cleaning regimen. A window seat on an airplane tells a different story today: a bird’s eye view reveals the multitude of backyard pools that dot the landscape of every large city! BUT are all those pool owners enjoying carefree, low maintenance sources of refreshing fun? They would be if it were a Platinum Pool!

Area native, Scott Waldo, has built an unimpeachable reputation for Platinum Pools by observing how Not to run a pool company while working for others in the past. It took 20 years of working every phase of the industry, planning how he would do it all differently, before he dove into Platinum. “Managing several large companies in Houston only served to teach me there had to be a better way to do it, a way where the customer always comes first,” says Scott. Delighted Platinum Pool owners have often sung Scott’s praises in UPCLOSE and even more frequently to their friends, proving Scott’s instincts were right!

In less than 5 years Platinum has emerged a solid #2 in the Houston market and is making a splash in the Dallas metroplex! “The main reason is Platinum Pools can prove the difference between our product and the competition!” Scott promises. Confidence in Platinum Pools begins with the customers initial exposure during a free consultation. The representative goes through the construction process step by step, detailing every phase, proving the difference.

Next, feel free to call anyone on a list of 300 references and check with the Better Business Bureau. No problem there! They are a Silver member! And Platinum employees have over 170 years of experience in pool construction.

From there it’s up to your fantasies and bank account and Platinum can help with both. Financing averages $10 per thousand and whatever you can imagine, Platinum will build! Your options are only limited when it comes to quality and maintenance…..the best quality and the easiest maintenance! “When you compare apples to apples with the competition, we always come out ahead on price,” says Scott.

Platinum’s designers will seem a little nosey about your lifestyle, but that’s just so you won’t have any regrets or shoulda,-coulda’s in the future. Too often customers focus on the here and now rather than what the family’s requirements might be later.

And Jed’s plain old concrete doesn’t cut it anymore. Among many other decorative choices, there’s hydrazzo, a liquid marble that can be polished, and sun stone pearl, and millions of tiny pebbles throughout the bottom of the pool. An exciting lighting option is one that rotates through a rainbow spectrum and can be stopped on any color you choose.

If you like to sunbathe and entertain around the pool, plan for plenty of deck space for lounge chairs, and to keep cool, maybe add a tanning shelf in the pool where you can tan in two to three inches of water. One of the trendiest new pool treatments is negative edging: just a natural ending of the pool sides. And there are beach entries: instead of steps, you simply walk into the pool, getting gradually deeper with each step.

“I knew a couple who wanted their swimming pool to look like the sky at night,” says Scott. “They had 2500 tiny fiber optic lights installed in the interior of their pool. When you look into their pool at night – it looks just like the sky, full of stars!” Whatever features customers decide on, they can be sure there’ll be no grumbling by the family member who draws the short straw when it comes to maintenance. The pool cleans itself and releases chemicals when a timer tells it to! What that adds up to is what the pool was intended for: family fun and relaxation for everyone!

To get started on your backyard paradise or even if all you want is a “ceement pond”, call Platinum Pools at 281-870-1600 or check out their web address at www.platinumpools.com.

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from: Houston's Best
 
Pooling Your Resources
 
by: Kathryn Cooper Easterly

Houston’s Scott Waldo is to swimming pools what Tom Tynan is to home remodeling. If you haven’t heard Waldo on his radio show (700 AM KSEV every Saturday from 3:00 – 4:00 p.m.) you’re missing out on the latest in new pools and the coolest options for revamping your old one. Waldo also does a guest spot on Emily Atkins’ TV segment at least once each summer, speaking on pool side child-safety, and has a Child Safety page on his Platinum Pools website. Born and raised in the business, Waldo is Houston’s pool guru, and his four-year old company, Platinum Pools is making quite a splash. “The pool business is excellent here in Houston,” says Waldo. “Houstonians love swimming pools, and the weather makes them inviting almost year-round. We’re doing exceptionally well compared to other companies here.” Waldo adds that price isn’t the biggest issue for his customers. “My clients care about quality and maintenance. There’s a right way to build a pool, a cheap way to build a pool and a maintenance-free way to build a pool—and that’s not optional. I build pools the right way, and the maintenance-free way. And if the other pool companies match me apples for apples, they’ll never beat me on price.”

Waldo particularly enjoys the process—figuring out what his clients are really after and what kind of pool and pool area fits their lifestyle. “I ask about their entertaining, their expectations, their future plans for their backyard, what their decorating taste is. The backyard needs to be an extension of their home.” He feels that landscaping is a key factor in having a pool and ambience you want. “If you don’t landscape you haven’t tied it all together,” says Waldo. “I’m not a big fan of building a pool and not doing landscaping—it’s like building a million dollar home and putting dime-store furniture into.”

Pool shape is a matter of taste, and the options are plentiful. Curve-shaped pools are the most popular, as are natural settings with rock waterfalls, caves, bridges and other tropical touches. But many folks still opt for the Neo-classic Roman look, with its straight lines and columns, statues and sheets of water. As for the interior surface of the pool, plain old concrete doesn’t cut it anymore. Among many other decorative choices, there’s hydrazzo, a liquid marble that can be polished, and sun stone pearl, millions of tiny pebbles throughout the bottom of the pool. One of the benefits of a colored pool interior is that you can make a few extra mistakes getting your water chemistry right without those mistakes showing up on your pool’s surface. And these days, water can look any color you want, too. As for lighting your pools interior surface, you can go with the standard 500-watt light, or a light that’s called SAM (or “Simply Amazing” as Waldo’s staff likes to think of it). The light rotates through the spectrum of the rainbow or can be stopped on any color you choose.

Swimming pools are about relaxation, entertaining and enjoyment, not to mention exercise. When planning to build or remodel your pool, think about what you really want from it. If you like to sunbathe or entertain around the pool, you’ll need a lot of deck space for lunge chairs, and maybe a tanning shelf in the pool where you can sunbathe in two or three inches of water to keep you cool. One of the trendiest new pool treatments is negative edging—the edge of the pool is just a natural ending of the pool-perfect for Houston’s shifting and settling elevations. And there are beach entries—instead of steps, you simply walk into the pool, getting gradually deeper with each step. “The only thing that holds people back is their wallet and their imagination,” says Waldo. “I knew a couple who wanted their swimming pool to look like the sky at night. They had 2500 tiny fiber optic lights installed in the interior of their pool. When you look into their pool at night—it looks just like the sky, full of stars.

Although Waldo spent a few years designing and building resorts and pools for the government, his company builds only residential pools now. “People aren’t into the real big pools,” says Waldo. “They’re into the outdoor setting—creating that environment they want.” According to Waldo, the average pool size in Houston in 16 x 32 feet, and the average pool cost is somewhere between $25,000 and $30,000 for a new pool.

Platinum Pools is an NSPI member and Waldo’s sales staff has over 98 years of combined experience. “Platinum Pools are idiot-proof,” says Waldo. “The average consumer only knows it’s a hole in the ground with water in it. When we come out, we really educate our customers about how pools are built.” If you decide to take the plunge and build a pool, Platinum Pools’ estimates are free, and they do their own financing. They have offices in Dallas, Forth Worth and Houston, but will build anywhere in the country for their customers.

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